« One recalls with some amusement former Quebec premier Jacques Parizeau’s wish in keeping Vidéotron from the clutches of one-time suitor Ted Rogers of Toronto because of the need for Quebec to preserve « the character and identity of culture in the marketplace. »
A recent manifestation of that goal is Ma Maison Rona , a popular TVA home renovation show that takes the name of the big Quebec hardware chain — harking back to a primitive era when the highest-rated shows on the small screen bore names like Hallmark and Kraft. How soon will Rogers respond with My Home Depot House and the Indigo Literary Hour? «